diff --git a/src/wic/plugins/imager/direct.py b/src/wic/plugins/imager/direct.py
index 832d0e6..38a675e 100644
--- a/src/wic/plugins/imager/direct.py
+++ b/src/wic/plugins/imager/direct.py
@@ -134,8 +134,8 @@ class DirectPlugin(ImagerPlugin):
             elif part.use_label:
                 device_name = "LABEL=%s" % part.label
             else:
-                # mmc device partitions are named mmcblk0p1, mmcblk0p2..
-                prefix = 'p' if  part.disk.startswith('mmcblk') else ''
+                # mmc and nvme device partitions start with prefix 'p'
+                prefix = 'p' if  part.disk.startswith(('mmcblk', 'nvme')) else ''
                 device_name = "/dev/%s%s%d" % (part.disk, prefix, part.realnum)
 
             opts = part.fsopts if part.fsopts else "defaults"