diff --git a/documentation/standards.md b/documentation/standards.md
index e0c0cba83c..05c5afffe8 100644
--- a/documentation/standards.md
+++ b/documentation/standards.md
@@ -70,27 +70,28 @@ cannot be split without infringing syntactic rules
 or reducing readability, as well as for command output
 which should be kept unmodified.
 
-### Project names
+### File, tool and command names
 
-Project names should be capitalized in the same
-way they are on Wikipedia, in particular:
+File, tool, command and package names should be double tick-quoted.
+For example, ``` ``conf/local.conf`` ``` is preferred over
+`"conf/local.conf"`.
 
-* BitBake
-* OpenEmbedded
+### Project names
 
-There are exceptions in which such names can be used
-in lower case:
+Project names should be introduced with single quotes, to have them rendered
+with an italic font and make them easier to distinguish from command names
+(double tick-quoted) and from regular English words.
 
-* When referring to a package name
-* When referring to the corresponding command name
-* When used in a cross-reference title. Such
-  titles are usually in lower case.
+They should also be capitalized in the same way they are on Wikipedia, or on
+their own project pages if they are not described on Wikipedia.
 
-### File, tool and command names
+For example:
 
-File, tool and command names should be double tick-quoted.
-For example, ``` ``conf/local.conf`` ``` is preferred over
-`"conf/local.conf"`.
+* ``` `BitBake` ```
+* ``` `ftrace` ```
+
+An exception is when such names are used in a section title, or in a cross-reference
+to a section. In that case, capitalization and quotes are ignored by Sphinx.
 
 ### Variables