diff --git a/documentation/ref-manual/classes.rst b/documentation/ref-manual/classes.rst
index 761be7b545..460f94b232 100644
--- a/documentation/ref-manual/classes.rst
+++ b/documentation/ref-manual/classes.rst
@@ -987,10 +987,14 @@ introspection. This functionality is only enabled if the
 The :ref:`ref-classes-grub-efi` class provides ``grub-efi``-specific functions for
 building bootable images.
 
-This class supports several variables:
+This class supports several variables.
+The label specific override names are ``grub_LABEL``.
+To specificy an override for the label ``mylabel``, the override name is ``grub_mylabel``,
+for example ``APPEND:grub_mylabel = my-appends``.
 
 -  :term:`INITRD`: Indicates list of filesystem images to
    concatenate and use as an initial RAM disk (initrd) (optional).
+   Can be specified for each ``LABEL``.
 
 -  :term:`ROOTFS`: Indicates a filesystem image to include
    as the root filesystem (optional).
@@ -1004,6 +1008,9 @@ This class supports several variables:
 -  :term:`APPEND`: An override list of append strings for
    each ``LABEL``.
 
+-  :term:`GRUB_TITLE`: A custom title for each ```LABEL``.
+   Defaults to ``LABEL`` if it is not defined.
+
 -  :term:`GRUB_OPTS`: Additional options to add to the
    configuration (optional). Options are delimited using semi-colon
    characters (``;``).
@@ -1011,6 +1018,14 @@ This class supports several variables:
 -  :term:`GRUB_TIMEOUT`: Timeout before executing
    the default ``LABEL`` (optional).
 
+For the label ``factory``, a custom GRUB menu entry titled "Factory Install" with the additional parameter ``factory=yes``
+can be achieved as follows::
+
+  LABELS:append = "factory"
+  APPEND:grub_factory = "factory=yes"
+  GRUB_TITLE:grub_factory = "Factory Install"
+
+
 .. _ref-classes-gsettings:
 
 ``gsettings``
diff --git a/meta/classes-recipe/grub-efi-cfg.bbclass b/meta/classes-recipe/grub-efi-cfg.bbclass
index 52e85a3bb0..9a5cb99c52 100644
--- a/meta/classes-recipe/grub-efi-cfg.bbclass
+++ b/meta/classes-recipe/grub-efi-cfg.bbclass
@@ -23,6 +23,7 @@ GRUB_TIMEOUT ?= "10"
 GRUB_OPTS ?= "serial --unit=0 --speed=115200 --word=8 --parity=no --stop=1"
 
 GRUB_ROOT ?= "${ROOT}"
+GRUB_TITLE ?= ""
 APPEND ?= ""
 
 # Uses MACHINE specific KERNEL_IMAGETYPE
@@ -91,10 +92,15 @@ python build_efi_cfg() {
         if not overrides:
             bb.fatal('OVERRIDES not defined')
 
+        localdata.need_overrides()
         localdata.setVar('OVERRIDES', 'grub_' + label + ':' + overrides)
 
         for btype in btypes:
-            cfgfile.write('\nmenuentry \'%s%s\'{\n' % (label, btype[0]))
+            title = localdata.getVar('GRUB_TITLE')
+            if not title or len(title) == 0:
+                title = label
+
+            cfgfile.write('\nmenuentry \'%s%s\'{\n' % (title, btype[0]))
             lb = label
             if label == "install":
                 lb = "install-efi"
diff --git a/meta/recipes-bsp/grub/grub-bootconf_1.00.bb b/meta/recipes-bsp/grub/grub-bootconf_1.00.bb
index 783e30bf38..7ed0877726 100644
--- a/meta/recipes-bsp/grub/grub-bootconf_1.00.bb
+++ b/meta/recipes-bsp/grub/grub-bootconf_1.00.bb
@@ -22,7 +22,7 @@ python do_configure() {
     bb.build.exec_func('build_efi_cfg', d)
 }
 
-do_configure[vardeps] += "APPEND ROOT"
+do_configure[vardeps] += "APPEND ROOT GRUB_TITLE"
 
 do_install() {
 	install -d ${D}${EFI_FILES_PATH}